| Item Title: | Economic Development - Approve a heritage tourism commercial production agreement and broadcasting agreement with Spectrum Reach |
| Submitted By: | Jose Quinonez, A.Z.S., C.M., Director, Economic Development Department (915) 546-2177 |
| Subject: | Approve and authorize the County Judge to sign the Video Production and Distribution Services Contract with Spectrum Reach for the production of a 30 second heritage tourism commercial and one month of digital and cable broadcasting in the amount of $8,250. Funding has been allocated through the Hotel Occupancy Tax. (Contract No. 2018-0795) |
| Background: | As part of the Action Agenda for Fiscal Year 2017-18 and Management in Progress Item # 7, the Heritage Tourism Division was instructed to develop "Heritage Tourism Advertisements" including the "1st Advertisement." This first advertisement promotes the Mission Trail Region as a tourist destination. The video features County owned assets and the Public Works Department transit route. Video will be unveiled during the Mission Trail Comprehensive Masterplan Public Design Charrette November 13. Commercial will be broadcasted digitally and on cable television during the Thanksgiving and Christmas holidays. |
| Fiscal Impact: | Funds were allocated through the Hotel Occupancy Tax tourist promotion account. A Purchase Order has been created for the total cost of $8,250.
Accounting String:
COSR-6014-0000000-431-70-70000-0001-00000-600204-
Purchasing Requisition:
11814046-00 FY17-18
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| Recommendation: | Approve and authorize the County Judge to sign the Video Production and Distribution Services Contract with Spectrum Reach for the production of a 30 second heritage tourism commercial and one month of digital and cable broadcasting in the amount of $8,250. Funding has been allocated through the Hotel Occupancy Tax. (Contract No. 2018-0795) |
| Prior Action: | N/A |
| Strategic Plan: | .. |
| Strategic Plan Information: | |